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Amewat Wassaï Therapy haircare products styled with açai berries, castor flowers, açai powder, a gold spoon and a bottle of açai juice on a lilac studio background.
Amewat Wassaï Balm jar lying in a glossy pink product texture with açai berries, hibiscus flower and mango slices.
Amewat Wassaï Therapy jar placed inside a gold gelato-style tray filled with creamy product texture, wassaï berries and a gold spoon.
Amewat Wassaï Balm photographed through water-speckled glass with hibiscus and açai berries.
Close-up of an Amewat Wassaï Therapy jar surrounded by açai berries and palm leaves under a bright blue sky, with açai juice dripping onto the lid.
Amewat Wassaï Therapy jars suspended inside a lilac market net with açai berries and red castor flowers against a purple studio background.
Amewat Wassaï Balm jar displayed inside a glass apothecary jar with hibiscus flowers, mango, awara fruits and açai berries on a pink studio set.
Two Amewat Wassaï Balm jars styled with mango, hibiscus, awara fruit, açai berries and a golden honey-like pour on a pink studio background.
Amewat Wassaï Therapy haircare products styled with açai berries, castor flowers, açai powder, a gold spoon and a bottle of açai juice on a lilac studio background.

Amewat Cosmétiques

Art Direction
Photography
Retouching
Anteater silhouette filled with a pink-to-purple gradient.

Client

Amewat Cosmétiques

Location

Cayenne | French Guiana

For this project, I developed and photographed a series of visuals for Amewat Cosmétiques , centred around two products from the açai range: Wassaï Therapy and Wassaï Balm.

The art direction places the product at the heart of a vibrant botanical world, while revealing the richness of the formulas through tactile and generous imagery. Textures, raw ingredients and material details enhance the sensoriality of the products and their desirability.

The challenge was to move the brand toward a more premium visual language without losing its accessible, colourful and gourmand identity. I worked with direct studio lighting, saturated yet controlled palettes, and carefully styled compositions to create a series that feels playful, polished and product-focused.

Amewat Wassaï Therapy haircare products styled with açai berries, castor flowers, açai powder, a gold spoon and a bottle of açai juice on a lilac studio background.
Amewat Wassaï Balm jar lying in a glossy pink product texture with açai berries, hibiscus flower and mango slices.
Two Amewat Wassaï Balm jars styled with mango, hibiscus, awara fruit, açai berries and a golden honey-like pour on a pink studio background.
Amewat Wassaï Therapy jar placed inside a gold gelato-style tray filled with creamy product texture, wassaï berries and a gold spoon.
Amewat Wassaï Therapy jars suspended inside a lilac market net with açai berries and red castor flowers against a purple studio background.
Amewat Wassaï Balm photographed through water-speckled glass with hibiscus and açai berries.
Amewat Wassaï Balm jar displayed inside a glass apothecary jar with hibiscus flowers, mango, awara fruits and açai berries on a pink studio set.
Close-up of an Amewat Wassaï Therapy jar surrounded by açai berries and palm leaves under a bright blue sky, with açai juice dripping onto the lid.

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