Close-up portrait of Abigail Whitney wearing a wide-brimmed teal hat and bold pink eyeshadow, Picton Magazine editorial.
Full-body shot of Abigail Whitney posing outdoors in a magenta top and layered white disco trousers, featured in Picton Magazine Heatwave editorial.
Abigail Whitney laughing while surrounded by voluminous lilac ruffles, editorial spread in Picton Magazine.
Picton Magazine editorial spread with two images of Abigail Whitney lying down on a colourful teal background.
Editorial cover photograph of Abigail Whitney in a pink outfit, eyes closed in sunlight, published in Picton Magazine.
Portrait of Abigail Whitney in a lilac ruffled outfit, leaning against a white patterned wall, Picton Magazine Heatwave editorial.
Editorial layout from Picton Magazine Heatwave spread, featuring Abigail Whitney in bold summer styling.
Close-up portrait of Abigail Whitney wearing a wide-brimmed teal hat and bold pink eyeshadow, Picton Magazine editorial.
Abigail Whitney laughing while surrounded by voluminous lilac ruffles, editorial spread in Picton Magazine.

Heatwave (Picton Magazine)

Art Direction
Photography
Retouching
Anteater silhouette filled with a pink-to-purple gradient.

Client

Picton Magazine

Location

London | UK

This fashion editorial for Picton Magazine, set in Hackney, is a study in contrasts. The project was born from a desire to explore the neighborhood's unique blend of gritty urban textures and its vibrant, historical Caribbean roots. The creative challenge was to create a visual story that felt warm, welcoming, and alive with this rich cultural energy.

The art direction drew direct inspiration from the textures and colours reminiscent of the Caribbean. We paired a warm, saturated colour palette with textural, avant-garde fashion to create a joyful contrast against Hackney's industrial backdrops.

Editorial layout from Picton Magazine Heatwave spread, featuring Abigail Whitney in bold summer styling.
Full-body shot of Abigail Whitney posing outdoors in a magenta top and layered white disco trousers, featured in Picton Magazine Heatwave editorial.
Close-up portrait of Abigail Whitney wearing a wide-brimmed teal hat and bold pink eyeshadow, Picton Magazine editorial.
Picton Magazine editorial spread with two images of Abigail Whitney lying down on a colourful teal background.
Portrait of Abigail Whitney in a lilac ruffled outfit, leaning against a white patterned wall, Picton Magazine Heatwave editorial.
Abigail Whitney laughing while surrounded by voluminous lilac ruffles, editorial spread in Picton Magazine.