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Scoops logo displayed on a tablet surrounded by yellow ice cream scoops.
Background filled with pink ice cream scoops.
Laptop and smartphone displaying the Scoops website product page on a pink background.
Multiple brown ice cream tubs with chocolate scoops on display.
Woman in pink top holding a green ice cream cone, smiling against a blue backdrop with white clouds.
Floating berry blast ice cream tub surrounded by red berry scoops on a blue-and-pink background.
Blue background with assorted ice cream scoops and the text “Enjoy Your Scoop of Joy.”
Smartphone displaying “Our Community” section of the Scoops website on a pink surface.
A creative, gravity-defying stack of light blue paper ice cream tubs, balancing two scoops of caramel ice cream on top.

Scoops Ice Cream

Creative Direction
Brand Identity
Web Design
3D Design
Web Development
Anteater silhouette filled with a pink-to-purple gradient.

Brand

Scoops Ice Cream

Location

Cayenne | French Guiana

The goal for Scoops Ice Cream, a conceptual brand identity, was to create a universe bursting with joyful energy, designed to captivate both children and nostalgic adults.

I developed a complete brand world, from a playful, bubbly logo and vibrant packaging concepts to a fresh e-commerce interface. Every visual is bold, colourful, and gourmet, reflecting an assertive and fun-loving art direction.

The result is a distinctive and flexible identity that carries the same playful energy from packaging to digital. Scoops now feels instantly recognisable, cohesive, and ready to grow across both physical and online touchpoints.

Live Site
Floating berry blast ice cream tub surrounded by red berry scoops on a blue-and-pink background.
Multiple brown ice cream tubs with chocolate scoops on display.
Floating mint chocolate ice cream tub surrounded by cones and scoops on a white-and-pink gradient background.
Woman in pink top holding a green ice cream cone, smiling against a blue backdrop with white clouds.
Blue background with assorted ice cream scoops and the text “Enjoy Your Scoop of Joy.”
Scoops logo over a background of pink ice cream scoops.
Tower of bright pink ice cream scoops stacked vertically.
Laptop showing different pages of the Scoops website.
Pink and green scoops in a blue ice cream cup with a heart-shaped spoon against a pink background with a heart shadow.
Cup of ice cream with two scoops, placed in front of three blue subway chairs, with the text “Join the Revolution” on a blue wall.

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Artist Mae Stephens standing in a creatively cluttered room, wearing a colourful outfit with a blue jacket and pink trousers.

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