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Brand Strategy | Identity | Creative Direction

Branding that gives your business something to say.

I build distinctive brand systems from the idea outward, aligning strategy, identity and art direction so every touchpoint feels like it belongs to the same world.

Studio
Cayenne, French Guiana | Working worldwide
Languages
English | Français
Best for
For new brands, evolving businesses and teams that have outgrown the way they currently present themselves.
Floating berry blast ice cream tub surrounded by red berry scoops on a blue-and-pink background.

The work

Identity systems | 2023—2026

Stacked Lumora skincare branded packaging boxes in deep blue.
Babanh Bao logo design displayed on bold red background with circular emblem.
Floating mint chocolate ice cream tub surrounded by cones and scoops on a white-and-pink gradient background.
A mockup of a poster campaign for the new Studio Grade brand.
Three Elija’s Nature body oil bottles, Mango Papaya, Olive Coconut and Unscented arranged on textured beige stone blocks under soft studio lighting.
Ipad on a fur blanket displaying the main page of Abigail Whitney's website.

What I can help with

A visual identity built to work beyond the logo.

The work begins by defining what the brand needs to communicate and what should make it recognisable. From there, I develop a flexible identity system that can move confidently across print, digital, campaigns and content without losing its character.

  • Brand positioning & creative strategy
  • Creative direction
  • Brand & visual identity
  • Art direction
  • Typography & colour systems
  • Brand applications & guidelines

The approach

Built as a system, not a collection of isolated assets.

Find the idea

We clarify the audience, positioning, personality and creative territory so the visual work has a reason to exist.

Build the language

I translate the strategy into an identity system with clear rules, expressive ingredients and enough range to stay useful.

Make it live

The identity is tested in real applications so it works beyond the presentation deck and feels consistent wherever people encounter it.

Selected work

Brand identities in practice.

A selection of projects where strategy, identity and art direction had to work together as one system.

Multiple brown ice cream tubs with chocolate scoops on display.

Scoops Ice Cream

Creative Direction Brand Identity Web Design 3D Design Web Development
Lumora face cream tube photographed on patterned sand background for product campaign.

Lumora Skincare

Creative Direction Brand Identity Content Creation Illustrations
La Parenthèse primary logo lockup displayed on dark green background with its "P"-shaped pattern.

La Parenthèse

Art Direction Brand Identity Illustrations

Starting or rethinking a brand?

Let’s give it a clearer point of view.

Tell me what you are building, what is changing and where the brand needs to go next.

  • You send a short brief, scope, timing and budget range.
  • I reply within two working days, in English or French.
  • We talk it through, then you get a written proposal.
Start a project